Posted by: Stephen Baker on April 16
When I first saw that Barack Obama “followed” more than 23,000 people’s Twitters and Hillary Clinton followed 0, I thought it was simply bad PR on Hillary’s part. Like Obama, she probably should pretend she’s listening to all those people, even though neither has the time for it.But could the Twitters of thousands of followers could be valuable data? Perhaps analytics companies like Umbria or BuzzMetrics could rake through those tweets and give the candidates charts about shifting attitudes and responses to speeches. Costly? Not much more than a few TV ads in Philadelphia. Is it worth it for candidates to mine Twitter?
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